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"That's four times as many get-togethers as on Super Bowl Sunday, which adds up to a lot of snacking occasions."īy putting multiple snacks in one high-profile commercial, "each brand is able to leverage the others' equity to increase their own, which is especially key for the occasions when people are going to the store to purchase snacks in bulk for parties, family gatherings or recipes," he says. "We know there's a tremendous business opportunity during the six-week holiday period, with an estimated 327 million family and friend gatherings between Thanksgiving and New Year's," says Frito-Lay vp of creative and digital Chris Bellinger. This marks the company's first-ever holiday campaign, and the spot breaks wide today. L.A.'s Solvang Bakery provided the gigunda gingerbread house (sporting Frito-Lay treats hung with care). At one point, Matty Cardarople appears (glad he escaped from that Skittles witch's Halloween hotpot!), as does Teresa Dahlquist of Golden Sisters fame. Maybe it's a jaunty jab at all the holly-jolly ads tossed beneath the tree this time of year. The atmosphere grows ever more Christmas-y.
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Wild geese that fly with the moo on their wings Warm ugly sweater because your friends say so Snack-table spread that is fit for a king "Raindrops on roses and whiskers on kittensīright yellow Lay's bags and noses frostbitten